The FiftyUp Club Story

Created in 2013 to help consumers 50 and over get the discounts, special offers, information and influence we deserve, the FiftyUp Club was  built upon a simple belief that FiftyUps are, more often than not, the best customers a company can hope for. FiftyUps are often lower risk, higher value, and stick with providers they like and respect - sometimes to their own detriment!

FiftyUps have more than 50% of Australia’s household wealth (national household buying power), but studies have found the majority of us feel "overlooked" by Corporate Australia (AHRC). 

The FiftyUp Club uses the combined buying power of over 480,000 members to date to work with providers of essential household goods and services to see if we can unlock improved value for our members.

Without cost or obligation, when you join FiftyUp Club, you help unlock discounts and products and services specifically released for FiftyUp consumers. Onceregistered, the Club will let you know when campaigns, discounts and special offers are available via email. You will not be obligated to take up any special offers that you receive access to as part of your involvement with the FiftyUp Club. We always urge our members to use the offers to shop around.

(Sources: Australian Bureau of Statistics; Mi9 Reports; The Australian Human Rights Commission.)