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NewsCampaign for Consumers 50 & Over Hits 100,000-Member mark within a year
Campaign for Consumers 50 & Over Hits 100,000-Member mark within a year

Campaign for Consumers 50 & Over Hits 100,000-Member mark within a year

50up-fb-100000Australia’s fastest-growing consumer club for the over-50s has just reached 100,000 members around Australia, a month before its first birthday.

The FiftyUp Club was formed in November 2013 to harness the buying power and political influence of Australia’s best customers – those aged 50 & over.

The Club lobbies on behalf of its members with businesses and governments, helping to create special offers and policy outcomes for the over-50s.

In its first year the Club released more than 10 special offers targeted at over-50s and campaigned successfully on healthcare costs and electricity prices.

FiftyUps are one-third of the population, and have half the nation’s household buying power. But most feel overlooked by Corporate Australia, according to the Australian Human Rights Commission.

FiftyUp Club chairman John Mangos said the Club’s extraordinary growth showed it is meeting an unmet need among consumers over 50.

“We’re not seniors and we’re not young families, but we’re the backbone of society and we deserve to be treated with respect.

Originally posted on .

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FiftyUp Club
Campaign for Consumers 50 & Over Hits 100,000-Member mark within a year

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Bonnie
Bonnie from NSW commented:

Great stuff - well done 

Maree
Maree from QLD commented:

What I would like to see is ladies and mens fashion, not overpriced but for all of us older members of society. Get a bit fed up with all the young people doing commercials for goods and services we older people enjoy too. What do you say fellow FiftyUP Club members??? 

Someone
Someone from VIC commented:

Sue Hazel commented: I've only just heard about the group on the radio. Congratulations on 100,000 members and counting. 

valerie
valerie from QLD commented:

Congratulations on you 100,000 members and "counting". It is no great surprise that your membership has reached its target well prior to your "birthday ". It is obvious that there is a need for our age group that is not being met . Feeling as if society is quiet ready to bury me , I would like to shout loud and clear to all those that are not ready to hear .....We are not dead !! and have so much to give to society . Voices need to rise up ....and this is just the beginning.... 

Val
Val from VIC commented:

I have only just joined after hearing about you on radio. Good luck. 

Ottonie
Ottonie from VIC commented:

Well said Kevin, all generations age and eventually become 'older people'! With all due respect to previous generations where many men were lost in WW2, we are the results of those people who came home from that War, along with others such as migrants. Superannuation was not compulsory then as it is now (I truly wish it had been), so some of us who have been somewhat unlucky, are faced with the pension, and nursing homes. The thought terrifies me. I am 68 and intend to work until I am 70, and am trying to live on the amount of the pension so I get used to it. And it is not much fun. Not whingeing however, just stating fact. 

Kevin
Kevin from VIC commented:

I find it interesting that historically the baby boomers have always had to reset the bar; Their needs drove change; successive Governments had to increase primary school places, university places, new housing estates, more roads. more hospitals , more jobs and better service supplies etc. to cater for the needs of baby boomers. What I cannot understand is why the present mob of pollies are so surprised that they now need to fund the aging baby boomers as if they did not see it coming; surely they must have gleamed something from what had happened as the baby boomers progressed through the population. It is not as if they woke up one morning and found that they have all of a sudden other needs. 

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