Campaign for Consumers 50 & Over Hits 100,000-Member mark within a year
Australia’s fastest-growing consumer club for the over-50s has just reached 100,000 members around Australia, a month before its first birthday.
The FiftyUp Club was formed in November 2013 to harness the buying power and political influence of Australia’s best customers – those aged 50 & over.
The Club lobbies on behalf of its members with businesses and governments, helping to create special offers and policy outcomes for the over-50s.
In its first year the Club released more than 10 special offers targeted at over-50s and campaigned successfully on healthcare costs and electricity prices.
FiftyUps are one-third of the population, and have half the nation’s household buying power. But most feel overlooked by Corporate Australia, according to the Australian Human Rights Commission.
FiftyUp Club chairman John Mangos said the Club’s extraordinary growth showed it is meeting an unmet need among consumers over 50.
“We’re not seniors and we’re not young families, but we’re the backbone of society and we deserve to be treated with respect.