I Shake My Little Tush On The Catwalk
It was wonderful this week to speak to Brigitte Warne who is the Head of Australia’s first modelling agency for mature models. They are looking for models aged 30-90+ and the best news is, size and looks don’t matter!
Brigitte, a former model herself told us the idea came about when she realised there was data that revealed consumers are 176% more likely to buy a product if they identify with the seller.
Brigitte revealed she is looking for “real” people who promote positive body imagery. Silver Fox manages Jackie O’Shaughnessy, American Apparel's newest model. In her latest ad for the brand she wears lace lingerie and holds one leg up extended over her head!
"I was game the whole time. I'm comfortable. I don't feel that any of this is inappropriate. When people talk about age appropriate hairstyles, and age appropriate dressing, well, whose age? And who are you?" It’s that in-your-face attitude that comes with age.