News

Cutting Through The Red Tape

Cutting Through The Red Tape

Have you ever considered investigating the present top heavy procedure that face persons reaching the pension age and had to face the enormous paper war and interviews to obtain the pension, that's if they are lucky.  They have worked all their lives and made their contributions through the tax system and at the closing years are faced with this enormous and unnecessary procedure. How ... read more>
The Much Maligned Plastic Shopping Bag - I Love It

The Much Maligned Plastic Shopping Bag - I Love It

For a number of years now, plastic shopping bags have drawn the ire of environmentalists who believe they will single-handedly bring about the end-of-the-world. Personally, I love plastic shopping bags and I re-use them daily. They are lightweight, keep your stuff dry and scrunch up into a tiny ball for easy storage. Another great thing about plastic bags is that you can carry lots of the... read more>
Energy To Get The I-Tunes Treatment?

Energy To Get The I-Tunes Treatment?

New research out this week confirms the results of our FiftyUp Club survey that a “worryingly high number” of households believe there are no alternatives to their current energy provider and that even if there was, switching is too hard. John Rolfe from News Corp reports the lack of innovation and disregard from current electricity companies for customer needs, has created an op... read more>
Marketing To Us

Marketing To Us

 It’s nice when people talk about you but sometimes a little daunting when they analyse you unless it’s how advertising and marketers look at baby boomers. This week in Sydney a forum asks a question we posed at the birth some three years ago of the FiftyUp Club:  why is so little advertising aimed at the folks with the most to spend? To remind you of the size of the... read more>
The Prodigal Daughter

The Prodigal Daughter

When it comes to Health Insurance, I was pre-programmed from a young age to have it. When I turned 18, my dad told me to get myself covered and I joined up and stayed with the same fund for around 15 years. Then along came a new player in the market who was well known for car insurance, but not health. They offered all sorts of bells and whistles so I switched. I stayed about 4 years. Lik... read more>