
NEW CAMPAIGN TO GET BETTER VALUE ON THE #1 COST OF LIVING ISSUE FOR OVER-50S; HEALTH INSURANCE
MONDAY 5 SEPTMEBER 2016
NEW CAMPAIGN TO GET BETTER VALUE ON THE #1 COST OF LIVING ISSUE FOR OVER-50S; HEALTH INSURANCE
Australia’s biggest consumer club for over-50s is launching a campaign to source exclusive Health insurance offers for mature Australians.
The Great Aussie Health Check campaign aims to use the combined buying power of 25,000 consumers aged over 50 to negotiate exclusively discounted health insurance offers.
A recent survey of 1,000 plus over-50s found they rate Health Insurance as the #1 cause of bill stress to them and that just 2% believe their premium represents good value.
Many over-50s have suffered under perpetual price rises because they remain loyal to their providers. 69% declared they have been with their current fund for 6 years or more.
The Great Aussie Health Check campaign aims to break this loyalty and get better value by:
- Signing up 25,000 consumers aged over 50 in the next 4 weeks
- Use their collective buying power to source special health insurance offers, and
- Get 1000s of Over-50s the health insurance premiums they deserve
FiftyUp Club’s Christopher Zinn is launching the campaign on national TV & radio today.
“Over-50s are an extremely important and loyal cohort of customers for the health insurance industry, it’s about time they were rewarded for this.
“MA50+ is a chance for FiftyUps to come together and use their collective buying power to deliver some real cost of living relief. We want 25,000 FiftyUps to join and send a clear message to the health insurance industry – it’s time FiftyUps got what they deserved”.
Joining the Great Aussie Health Check is entirely cost and obligation-free. Consumers can sign up at www.FiftyUpClub.com.au. Registration closes at midnight on 30 September 2016.
Details of case study FiftyUps who are feeling the effects of unaffordable health insurance and have joined the campaign, are available for media outlets on request.