Fifty seems to be the magic number. I spent 50 years in advertising and something really funny happened from the time I turned 50, which was 22 years ago. Even when you work in the advertising business you have 20-year-olds doing television commercials that are best appealed to 30-year-olds. I had been more successful than anyone else in advertising in […]

More than 30,000 consumers have now joined a new club designed to get Australia’s best customers the special offers and products they deserve. One Big Switch and Macquarie Radio Network have combined forces to create the FiftyUp Club, an initiative focused on giving a voice to customers 50 and over and harnessing their combined buying power. Over-50s are in many […]