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NewsHelp Australia understand The Power of Oldness
Help Australia understand The Power of Oldness

Help Australia understand The Power of Oldness

Screen Shot 2014-08-20 at 4.05.00 PMI know what you’re thinking

I’m old. Very old.

And you might be wondering

How did I get so lucky?

So begins a short video unveiled this week that exposes the stark difference between the skills that mature workers offer employers and organisations, and the discrimination they face when trying to gain or maintain jobs.

It ends with the words “Oldness – it’s everywhere. And if you’re lucky, it could happen to you.”

It’s quite a powerful campaign called “The Power of Oldness”, launched by Age Discrimination Commissioner, Susan Ryan, and the Minister for Employment, Senator Eric Abetz.

And we love it! Here at FiftyUp Club HQ, we applaud Commissioner Ryan and her team for coming up with the campaign.

“We are living through a massive demographic change”, she said this week, “yet community attitudes, employer practices and business strategies seem to ignore where we are at.”

We are right behind her when she says we can’t go on as if we are still living in 1909, the year the age pension was introduced in Australia, with an eligibility age of 65, but only 4% living long enough to qualify.

And we are behind the federal Government’s Restart program, designed to pay up to $10,000 to employers who hire over-50s and give a leg-up to older workers who still want to work.

That’s why we want to throw the weight of the FiftyUp Club behind this campaign.

Here’s how:

1. Watch the video by clicking here: http://www.powerofoldness.com

2. Share it! Put it on Facebook, Tweet it, or even send this link by email to your friends,

3. We will also push the #PowerofOld in our own media, social media and website.

Let’s see if we can help raise awareness of the raw deal older workers are getting.

The Federal Government has made a start but all govnerments and businesses could be doing more to make the most of the experience of FiftyUps.

Too many of us have actually lived through the last shot in the video:

“Sorry sir … we’re looking for someone … younger”.

Originally posted on .

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Rhoda
Rhoda from NSW commented:

The government is trying to convince us that over 50's will get jobs. What rubbish, my husband is out of work at the moment and is working very hard to find a job. He is 55. Please policitians please explain how the heck can we get jobs out there when there is obvious age discrimination. We both work in the disabilities industry and this is going to get worse when the NDIS comes into effect by 2018. 

helena
helena from QLD commented:

It is sad that as you get older that it gets more difficult to do certain jobs and we push ourselves to prove to the younger ones that we still have what it takes and we work hardier so that we can still have a job 

helena
helena from QLD commented:

It is sad that as you get older that some jobs are better done by the younger people but we oldies do jobs that the younger ones do we make ourselves keep up with them and we work a lot hardier to prove to them that we 

Sylvia
Sylvia from QLD commented:

It is so hard competing for a position these days. If you are not discriminated directly due to age, it is because you can't talk the talk and put together a document in size and terms this generation of interviewers can 'get'. Any suggestions on where older, intelligent and physically capable, keen workers would be welcomed in the workforce? 

wendy
wendy from NSW commented:

I am 62 years of age and have just been made redundant as my employer changed my position to fulltime from parttime. I have a disability that only allows me to work 3 days a week, so am now faced with having to find another job at 62 with a disability that limits my hours of work. I have secured several interviews but was not successful, and was given some reasons expressed in Karens comments. I also believe in my case age was not the only barrier to employment. The video was a good start but needs some work. 

Mary
Mary from QLD commented:

While I agree that people should be able to work as Long as they want to provided that they can safely do so & experience is invaluable. I also worry that there will be less positions available to young people who as a result will not develop a work ethic & will have to claim unemployment benefits. Mary QLD 

JEANETTE
JEANETTE from NSW commented:

I worked in the employment sector for many years and 40 is the real first cut-off for most employers in the hiring process - it's pretty well downhill from there. Now I am self-employed as an image consultant - and work with the mature demographic in keeping their image fresh and up to date - helping ensure they keep their jobs. Being smartly dressed and well-groomed is essential "armour" for the mature person battling ageist attitudes in the workplace. Jeanette from SpeedStyling NSW 

Someone
Someone from NSW commented:

I'm betting that the creative team who developed the commercial are all under 35 years of age. The script doesn't really hit the mark, the talent selected is wrong, the interviewer at the end uses language that would have her company sued and the man did nothing to put her straight. The message is too arty farty, forgettable and not targeted to grab attention - just a pretty ad ho hum!!!!! . Anyone out there interested in creating a REAL advertisement to tell the REAL story? I'm up for the challenge with 25 years of marketing behind me.... 

i Ivan
i Ivan from NSW commented:

I worked from 1947 till 2007 and still do a few jobs for the family at 82 years old . If I wanted to I could easily go back to work full time. Ivan Deranja 

Someone
Someone from QLD commented:

I am fortunate to be working for a major Insurance company , started work aged 62 ! I have never been asked my age , as it is discriminatory to do so when applying for a job , but at interview I stated issue of not having to take maternity leave , and that people my age group made up about half of the customer base, so I could perhaps have good rapport with them , so mention these things in a light heated fashion I think helped at interview, and I hope to continue to work for a few more years , just passed 6 years,, good luck to those who are looking to work , Michele , 

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