Help Australia understand The Power of Oldness
I’m old. Very old.
And you might be wondering
How did I get so lucky?”
So begins a short video unveiled this week that exposes the stark difference between the skills that mature workers offer employers and organisations, and the discrimination they face when trying to gain or maintain jobs.
It ends with the words “Oldness – it’s everywhere. And if you’re lucky, it could happen to you.”
It’s quite a powerful campaign called “The Power of Oldness”, launched by Age Discrimination Commissioner, Susan Ryan, and the Minister for Employment, Senator Eric Abetz.
And we love it! Here at FiftyUp Club HQ, we applaud Commissioner Ryan and her team for coming up with the campaign.
“We are living through a massive demographic change”, she said this week, “yet community attitudes, employer practices and business strategies seem to ignore where we are at.”
We are right behind her when she says we can’t go on as if we are still living in 1909, the year the age pension was introduced in Australia, with an eligibility age of 65, but only 4% living long enough to qualify.
And we are behind the federal Government’s Restart program, designed to pay up to $10,000 to employers who hire over-50s and give a leg-up to older workers who still want to work.
That’s why we want to throw the weight of the FiftyUp Club behind this campaign.
Here’s how:
1. Watch the video by clicking here: http://www.powerofoldness.com
2. Share it! Put it on Facebook, Tweet it, or even send this link by email to your friends,
3. We will also push the #PowerofOld in our own media, social media and website.
Let’s see if we can help raise awareness of the raw deal older workers are getting.
The Federal Government has made a start but all govnerments and businesses could be doing more to make the most of the experience of FiftyUps.
Too many of us have actually lived through the last shot in the video:
“Sorry sir … we’re looking for someone … younger”.